New Products

Personal Day’s ‘Emotional Support’ Balms Cushion Cracked Lips

Available in Jam Jar and Strawberry Milk, the balms are powered by skincare-grade hydrators like squalane, hyaluronic acid and aloe to deliver lip relief without stickiness.

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By: Lianna Albrizio

Associate Editor

Personal Day Founder Lili Reinhart gives pouts the TLC they need with the brand's new Emotional Support Tinted Lip Balms.

With Breakup Month upon us, Lili Reinhart’s beauty brand Personal Day‘s newest innovation was designed with lips in need of some emotional support. Strawberry Milk is a sheer, soft pink. Newly launched is Emotional Support Tinted Lip Balm in two feel-good shades. Jam Jar is a juicy berry and Strawberry Milk is a sheer, soft pink. The dermatologist-developed formula goes beyond surface-level shine—hydrating above and beneath the lip’s surface with a smooth, creamy finish that fee...

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